Well, I think the branding says it all.
Apparently “Chick Beer” isn’t doing so well. Shock, I know. The proprietors of this self proclaimed light craft beer claim that “woman are clamoring for a beer to call their own.” Really? I think that Julia Herz, along with many other woman, would have something to say about that, along with the claim that women are an”untapped” market.
Not being a woman, I won’t speak for them. However, I know many who appreciate a good beer. And to be fair, Chick Beer did recognize that women drink beer, that being a motivating factor behind the product. But cribbing your marketing style from Bratz Dolls and bedazzler machines is not the way to enter the craft beer market, particularly when aiming at women over the age of 9. To say the least, the fact that women drink beer should not have led to the conclusion that Chick Beer was a good idea.
I can’t comment on the taste and, for now, I’ll have to leave that to the shoppers at the Iowa grocery stores selling this beer.